

About me

Asya Haroutunian – Fractional CFO Financial Consultant
Empowering Businesses with Financial Clarity & Strategic Insights
With over 20 years of experience in financial planning, analysis, and reporting, I specialize in helping businesses gain clarity, stability, and growth through data-driven financial strategies. As a CFO and financial controller managing multi-entity structures, I bring corporate-level financial expertise tailored to the needs of small and medium-sized enterprises (KMUs).
Having successfully led due diligence and acquisition processes, I understand the complexities of financial decision-making at every stage—from day-to-day financial operations to high-level strategic planning. My experience spans budgeting, forecasting, risk management, and financial reporting, ensuring businesses have the right insights to make informed decisions.
Based in Arth, Switzerland, I focus on delivering minimal-cost, maximum-efficiency financial solutions, combining precision, strategic foresight, and practical financial management. Whether your business needs structured financial reporting, cost optimization, or a scalable growth strategy, I offer tailored solutions designed to maximize profitability and operational efficiency.
Key Competences:
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Strategic Planning and Risk Management
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M&A Due Diligence & Strategic Advisory
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Experience working with startups, SMEs & investors
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Proven track record in profit optimization, Cost Management & Process Optimization
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Financial Reporting & KPI Dashboards
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Financial Planning & Analysis (FP&A)
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Budgeting, Forecasting & Variance Analysis
I believe that financial clarity is the foundation of business success, and my mission is to provide SMEs with corporate-grade financial leadership at a fraction of the cost. Let’s work together to transform your financial data into a strategic advantage.
Expertise

Strategic & Financial Planning
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Developing Financial Strategies – Partnering with senior management to align financial goals with business objectives.
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Budgeting, Forecasting & Scenario Planning – Driving financial stability through strategic planning and risk assessments.
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Investment & Risk Analysis – Evaluating opportunities using NPV, IRR, and ROI methodologies to mitigate financial risks.
Financial Performance & Cost Management
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Expense Optimization & Cost Reduction – Implementing process improvements to enhance profitability and operational efficiency.
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Variance & Performance Analysis – Comparing budget vs. actuals to drive smarter financial decisions.
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Cash Flow & Liquidity Management – Ensuring business sustainability through optimized working capital and financial planning.


Data Analytics & Business Intelligence
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Advanced Excel & BI Tools – Leveraging technology for financial modelling and data-driven insights.
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Data Visualization & Interpretation – Translating complex financial data into actionable business strategies.
Stakeholder Engagement & Project Management
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Negotiation & Persuasion – Influencing key decision-makers in investment evaluations and strategic financial planning.
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Multi-Project Leadership – Managing financial initiatives and multi-entity reporting while meeting tight deadlines

Services
Starter Package
Essential Financial Insights
Ideal for: Small businesses needing basic financial guidance and reporting.
Growth Package
Strategic Financial Management
Ideal for: Growing businesses that need deeper financial analysis and strategic insights.
Premium Package
Full Financial Partnership



Ideal for: Medium-sized businesses looking for a comprehensive financial management solution.
Services Included:
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Monthly Financial Reporting:
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Profit & Loss Statement
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Balance Sheet
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Cash Flow Statement
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Budget vs. Actual Analysis
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Basic Financial Dashboard:
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Key Performance Indicators (KPIs) overview
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One Consultation Per Month:
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60-minute review of financials and answering questions
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Deliverables:
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PDF financial reports delivered monthly
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One live or virtual consultation per month
Services Included:
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Everything in the Starter Package, plus:
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Financial Planning & Analysis (FP&A):
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Detailed budgeting and forecasting
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Scenario analysis (best case, worst case)
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Customized Financial Dashboards:
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Interactive dashboards with real-time insights
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Quarterly Strategic Review:
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Identifying growth opportunities
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Financial health assessment and recommendations
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Monthly Consultation:
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Two 60-minute sessions or on-demand support
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Deliverables:
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Interactive dashboard (e.g., Power BI or Excel-based)
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Quarterly financial strategy reports
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Email support for financial questions
Services Included:
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Everything in the Growth Package, plus:
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Financial Advisory & Consulting:
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Proactive financial strategy sessions
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Assistance with financial decision-making
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Cost Management & Efficiency Analysis:
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Identifying cost-saving opportunities
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Risk Management:
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Financial risk assessment and mitigation strategies
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Priority Support:
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Unlimited consultations
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Priority response to inquiries
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Deliverables:
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Bespoke financial reports tailored to the business model
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In-depth financial health and strategy reports
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Ongoing financial advisory support
Add-On Services (Optional for All Packages):
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Financial Systems Setup
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Cash Flow & Liquidity Management
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Financial Training Workshops for Staff
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Ad-hoc Financial Projects (e.g., fundraising support, M&A analysis)